Outdoor Media Management : Visualising visual income
 
Hoarding Definitions

Hoardings, Outdoor Advertising Banners, London, UK

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Hoardings can be wall mounted, freestanding on a plinth or erected on a tower to view from a flyover.  All dimensions stated in the various definitions vary slightly between contractors as they all have different structure/frame sizes in which the hoarding is built.
Listed below is a glossary of industry advertising hoarding definitions as well as links to schematics. Alternatively you may fastlink:

Ambient Media
This terminology covers advertising on supermarket trolleys, beer mats, telephone boxes, taxis, washrooms etc.

Area: variable

Banner/Wrap
The hanging of giant posters usually on a temporary basis, on building / scaffolding - usually whilst they are being built or refurbished.

Area: variable


6 Sheet
Usually seen on bus shelters, street furniture and the London Underground. May be illuminated internally.


Area: Circa 2.2 m²

48 Sheet Static
This is the most common type of hoarding seen in the UK and comprises a timber/plywood hoarding on which posters are pasted. They may be floodlit.

Area: Circa 19.2 m²

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48 Sheet Ultravision
A changing poster display by means of revolving triangular slats in unison or in a wave motion.

Area: Circa 19.2 m²

48 Sheet Scroller
A changing poster display where the display scrolls from one poster to another, usually in a vertical motion.

Area: Circa 19.2 m²

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48 Sheet Lightbox
A display that is internally illuminated.

Area:Circa 19.2 m²

96 Sheet Static
The most common type of hoarding seen in the UK and comprises a timber/plywood hoarding on which posters are pasted. May be floodlit

Area: Circa 38.4 m²
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96 Sheet Ultravision
A changing poster display by means of revolving triangular slats in unison or in a wave motion.

Area: Circa 38.4 m²
96 Sheet Lightbox
A display which is illuminated internally


Area: Circa 38.4 m²

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Golden Square
Externally illuminated - exclusive to Clear Channel

Area: Circa 36 m²
Mega 4
Internally illuminated. Portrait view

Area: Circa 24 m²

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Mega 6
May be illuminated internally or externally.

Area: Circa 38.5 m²

Mega 96 sheet
May be illuminated internally or externally.

Area: Circa 86.5 m²

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More Square
Internally illuminated.

Area: Circa 9 m²
 
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