Industry Insight
There are a number of parties involved in the hoarding industry between Landlord and Advertiser.
For the year ending December 2010 revenue for outdoor media was £ 880 million, an increase of 12.5 % on the previous year. Over the same period revenue for outdoor digital media was £101 million an increase of 33% on the previous year. (Source: The Outdoor Media Centre)
Advertising hoarding contractors take licences from Landlords allowing them to erect and maintain advertising hoardings structures on properties, in return the Landlord is paid a licence fee.
Licence fee’s vary according to the type and size of the hoarding - view hoarding definitions.