Industry Insight
There are a number of parties involved in the hoarding industry between Landlord and Advertiser.
For the year ending December 2008 revenue on outdoor advertising hoardings was £939 million - a decrease of 3.79% on the previous year.
(Source-The Outdoor Advertising Association)
Advertising hoarding contractors take licences from Landlords allowing them to erect and maintain advertising hoardings structures on properties, in return the Landlord is paid a licence fee.
Licence fee’s vary according to the type and size of the hoarding - view hoarding definitions.