Advertising Site Management Ltd.

    HOW THE INDUSTRY WORKS

    INDUSTRY INSIGHT

    There are a number of parties involved in the hoarding industry between Landlord and Advertiser.

    Landlord
    Landlord's Agent (i.e. Advertising Site Management)
    Outdoor Media Owner These include: Adrenalin, Clear Channel, Hallmark, Infinity Outdoor, JC Decaux, Ocean Outdoor, Outdoor Plus, Prime Sight
    Poster Specialist These include: Kinetic, Posterscope, Rapport, Talon
    Advertising Agency / Media Independent 
    Advertiser

    Outdoor advertising revenues as a whole saw an increase of 5% to £1.2 bn for year ending 2018. By contrast, revenue specifically from DOOH (Digital Out of Home) advertising saw an increase of circa 15% to £603m on the previous year over the same period. www.outsmart.org.uk

    HOARDING DEFINITIONS

    6 Sheet
     2.2 sq m

    Usually seen on bus shelters, street furniture and the London Underground. May be illuminated internally or digital.

    Click to enlarge and for dimensions.

    P250
     13.5 sq m

    May be illuminated internally or digital.

    Click to enlarge and for dimensions.

    48 Sheet
     19.2 sq m

    This is the most common type of hoarding seen in the UK and may be static, internally illuminated or digital. The portrait format is known as P10.

    Mega 4
      24 sq m

    May be illuminated internally or digital.

    Click to enlarge and for dimensions.

    Click to enlarge and for dimensions.

    Mega 6
     37.5 sq m

    May be illuminated internally or digital.

    Click to enlarge and for dimensions.

    96 Sheet
     38.4 sq m

    This may be static, internally illuminated or digital.

    Click to enlarge and for dimensions.

    Mega 96 Sheet
     86.5 sq m

    May be illuminated internally or digital.

    Click to enlarge and for dimensions.

    Banner / Wrap
     variable

    Banner Hoardings are usually externally illuminated and normally are over 100 sq m in size.

    Ambient Media
     variable

    This terminology covers advertising on supermarket trolleys, beer mats, telephone boxes, taxis, washrooms etc.

    Dimensions noted throughout are approximate.
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