HOW THE INDUSTRY WORKS
INDUSTRY INSIGHT
There are a number of parties involved in the hoarding industry between Landlord and Advertiser.
Landlord
Landlord's Agent (i.e. Advertising Site Management)
Outdoor Media Owner These include: Adrenalin, Clear Channel, Hallmark, Infinity Outdoor, JC Decaux, Ocean Outdoor, Outdoor Plus, Prime Sight
Poster Specialist These include: Kinetic, Posterscope, Rapport, Talon
Advertising Agency / Media Independent
Advertiser
Outdoor advertising revenues as a whole saw an increase of 7.6% to £1.301 bn for year ending 2019. By contrast, revenue specifically from DOOH (Digital Out of Home) advertising saw an increase of circa 15% to £694m on the previous year over the same period. www.outsmart.org.uk
HOARDING DEFINITIONS
6 Sheet
2.2 sq m
Usually seen on bus shelters, street furniture and the London Underground. May be illuminated internally or digital.
Click to enlarge and for dimensions.
P250
13.5 sq m
May be illuminated internally or digital.
Click to enlarge and for dimensions.
48 Sheet
19.2 sq m
This is the most common type of hoarding seen in the UK and may be static, internally illuminated or digital. The portrait format is known as P10.
Mega 4
24 sq m
May be illuminated internally or digital.
Click to enlarge and for dimensions.
Click to enlarge and for dimensions.
Mega 6
37.5 sq m
May be illuminated internally or digital.
Click to enlarge and for dimensions.
96 Sheet
38.4 sq m
This may be static, internally illuminated or digital.
Click to enlarge and for dimensions.
Mega 96 Sheet
86.5 sq m
May be illuminated internally or digital.
Click to enlarge and for dimensions.
Banner / Wrap
variable
Banner Hoardings are usually externally illuminated and normally are over 100 sq m in size.
Ambient Media
variable
This terminology covers advertising on supermarket trolleys, beer mats, telephone boxes, taxis, washrooms etc.
Dimensions noted throughout are approximate.
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