HOW THE INDUSTRY WORKS

INDUSTRY INSIGHT

There are a number of parties involved in the hoarding industry between Landlord and Advertiser.

Landlord
Landlord's Agent (i.e. Advertising Site Management)
Outdoor Media Owner These include: Adrenalin, Clear Channel, Hallmark, Infinity Outdoor, JC Decaux, Ocean Outdoor, Outdoor Plus, Prime Sight
Poster Specialist These include: Kinetic, Posterscope, Rapport, Talon
Advertising Agency / Media Independent 
Advertiser

Outdoor advertising revenues as a whole saw an increase of 5% to £1.2 bn for year ending 2018. By contrast, revenue specifically from DOOH (Digital Out of Home) advertising saw an increase of circa 15% to £603m on the previous year over the same period. www.outsmart.org.uk

HOARDING DEFINITIONS

6 Sheet
 2.2 sq m

Usually seen on bus shelters, street furniture and the London Underground. May be illuminated internally or digital.

Click to enlarge and for dimensions.

P250
 13.5 sq m

May be illuminated internally or digital.

Click to enlarge and for dimensions.

48 Sheet
 19.2 sq m

This is the most common type of hoarding seen in the UK and may be static, internally illuminated or digital. The portrait format is known as P10.

Mega 4
  24 sq m

May be illuminated internally or digital.

Click to enlarge and for dimensions.

Click to enlarge and for dimensions.

Mega 6
 37.5 sq m

May be illuminated internally or digital.

Click to enlarge and for dimensions.

96 Sheet
 38.4 sq m

This may be static, internally illuminated or digital.

Click to enlarge and for dimensions.

Mega 96 Sheet
 86.5 sq m

May be illuminated internally or digital.

Click to enlarge and for dimensions.

Banner / Wrap
 variable

Banner Hoardings are usually externally illuminated and normally are over 100 sq m in size.

Ambient Media
 variable

This terminology covers advertising on supermarket trolleys, beer mats, telephone boxes, taxis, washrooms etc.

Dimensions noted throughout are approximate.
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    Advertising Site Management Ltd.