
HOW THE INDUSTRY WORKS
INDUSTRY INSIGHT
There are a number of parties involved in the hoarding industry between Landlord and Advertiser.
Landlord
Landlord's Agent (i.e. Advertising Site Management)
Outdoor Media Owner These include: Adrenalin, Clear Channel, Hallmark, Infinity Outdoor, JC Decaux, Ocean Outdoor, Outdoor Plus, Prime Sight
Poster Specialist These include: Kinetic, Posterscope, Rapport, Talon
Advertising Agency / Media Independent
Advertiser
Outdoor advertising revenues as a whole saw an increase of 29% to £901 million for year ending 2021. www.outsmart.org.uk
HOARDING DEFINITIONS
6 Sheet
2.2 sq m
Usually seen on bus shelters, street furniture and the London Underground. May be illuminated internally or digital.

Click to enlarge and for dimensions.
P250
13.5 sq m
May be illuminated internally or digital.

Click to enlarge and for dimensions.
48 Sheet
19.2 sq m
This is the most common type of hoarding seen in the UK and may be static, internally illuminated or digital. The portrait format is known as P10.

Mega 4
24 sq m
May be illuminated internally or digital.

Click to enlarge and for dimensions.
Click to enlarge and for dimensions.
Mega 6
37.5 sq m
May be illuminated internally or digital.

Click to enlarge and for dimensions.
96 Sheet
38.4 sq m
This may be static, internally illuminated or digital.

Click to enlarge and for dimensions.
Mega 96 Sheet
86.5 sq m
May be illuminated internally or digital.

Click to enlarge and for dimensions.
Banner / Wrap
variable
Banner Hoardings are usually externally illuminated and normally are over 100 sq m in size.
Ambient Media
variable
This terminology covers advertising on supermarket trolleys, beer mats, telephone boxes, taxis, washrooms etc.
Dimensions noted throughout are approximate.
Need more details? Contact us
Contact us by phone or email.